BRAND VITAL SIGNS
Find the gap between your brand's intention and its reality
Survey | Channel Review | Gap Analysis | Free to begin
A brand diagnostic that finds exactly whereyour brand is and isn't working
Most brand audits tell you what looks wrong. The Brand Vital Signs diagnostic tells you why, by measuring the gap between what you intend to communicate and what your brand is actually expressing across its channels.
The diagnostic runs in two parts: a survey you complete and a structured review of your brand’s channels conducted by our team. The two are read together to produce a precise gap analysis, specific, recognizable, and directly actionable.
~20 minutes · Results + preliminary gap observation within 48 hours
Six areas of brand health, measured precisely
Each area produces a gap score: the distance between what you intend and what your channels are actually expressing. The pattern of those gaps names the underlying dynamic.
Story clarity
Whether your brand tells a consistent, legible story, or whether the account of what you do shifts depending on who is asking.
Voice consistency
Whether your brand sounds like the same organization across your website, LinkedIn, and other channels.
Who the brand is for
Whether your brand is oriented toward the people you serve, or primarily toward the organization itself.
Values in practice
Whether what you say you stand for is actually visible in how your brand behaves, not just stated, but evidenced.
A clear point of view
Whether your brand has a specific, committed perspective the market can find, or whether it is positioned to offend no one.
Emotional experience
Whether your brand creates the experience you intend in the people who encounter it, or a different one entirely.
What you receive after taking the survey
FREE
Preliminary results by email
Within 48 hours: your survey results plus a preliminary gap observation across several areas, drawn from our team’s review of your website and LinkedIn. Specific enough to be immediately recognizable.
FREE
Free 30-minute discovery session
A session with our strategic team to walk through the preliminary findings in the context of your business and priorities.
Next Step
Full diagnostic package | $1,500
The complete diagnostic: full channel audit across website, LinkedIn, and social; complete gap scoring across all six areas; a 75-minute joint session presenting the full picture; and a written report covering your gap profile, what is producing it, and strategic recommendations across three levels.
Next Step
Brand Operating System project
If you continue, the project scope is determined by the diagnostic findings. Projects range from $15K (Level 1 foundations only) to $45K (full scope).
How long it takes and what it costs
Full diagnostic package
One-time payment · includes channel audit, joint session, written report
Brand Operating System project
✦ Level 1 | $15K – $20K | foundations and core messaging
✦ Level 2 | $20K – $35K | foundations and channel execution
✦ Level 3 | $35K – $45K | complete brand system
Or take both the brand and leadership assessments together for $300 off ➔