BRAND VITAL SIGNS
Find the gap between your brand's intention and its reality
Assessment | Brand Audit | Gap Analysis | Free to begin
A brand diagnostic that finds exactly where your brand is and isn't working
Most brand audits tell you what looks wrong. The Brand Vital Signs diagnostic tells you why, by measuring the gap between what you intend to communicate and what your brand is actually expressing across its channels.
The diagnostic runs in two parts: an assessment you complete and a structured review of your brand’s channels conducted by our strategist. The two are read together to produce a precise gap analysis, specific to your brand and directly actionable.
No account required
Two ways to continue
Full diagnostic package
✦ $1,500 one-time payment
✦ Full brand audit across website and social channels, profile report
✦ Gap scoring across all 6 areas and strategic recommendations across 3 levels
✦ 75-minute joint session with our clinician and strategist
Brand Operating System Engagement
✦ Level 1 $15K – $20K
foundations and core messaging
✦ Level 2 $20K – $35K
foundations and channel execution
✦ Level 3 $35K – $45K
complete brand system
Six areas of brand health, measured precisely
Each area produces a gap score: the distance between what you intend and what your channels are actually expressing.
Story clarity
Whether your brand tells a consistent, legible story, or whether the account of what you do shifts depending on who is asking.
Voice consistency
Whether your brand sounds like the same organization across your website, LinkedIn, and other channels.
Who the brand is for
Whether your brand is oriented toward the people you serve, or primarily toward the organization itself.
Values in practice
Whether what you say you stand for is actually visible in how your brand behaves, not just stated, but evidenced.
A clear point of view
Whether your brand has a specific, committed perspective the market can find, or whether it is positioned to offend no one.
Emotional experience
Whether your brand creates the experience you intend in the people who encounter it, or a different one entirely.
After completing the assessment
Preliminary results by email
Within 48 hours: your survey results plus a preliminary gap observation across several areas, drawn from our team’s review of your website and LinkedIn. Specific enough to be immediately recognizable.
Free 30-minute discovery session
A session with our strategic team to walk through the preliminary findings in the context of your business and priorities.
Full diagnostic package
If you decide to continue the engagement, you will receive:
- a full brand audit across website, LinkedIn, and social channels
- complete gap scoring across all six areas
- profile report
- strategic recommendations across 3 levels
Schedule the strategy session
Book a 75-minute joint session presenting the full picture; and a written report covering your gap profile, what is producing it, and strategic recommendations across three levels.
Brand Operating System Engagement
the project scope is determined by the diagnostic findings. Projects range from $15K (Level 1 foundations only) to $45K (full scope).