HOW WE WORK
Diagnosis first, then the work that actually changes things
Two free assessments. Four engagement tiers. One integrated system.
We work at the level of the actual cause, not the presenting symptom
Most organizational problems are diagnosed wrong. The slow decisions, the team friction, the brand that doesn’t land, these are usually downstream effects of something upstream.
How the founder relates to authority. How the organization holds uncertainty. How the internal reality diverges from what the brand communicates.
We start by finding the actual source. Every engagement begins with a diagnostic, and every recommendation follows from what the diagnostic finds. Not from what looks like the problem.
Start with a free diagnostic
Two instruments. Each is free to begin. Each produces a specific, accurate picture that gives you something real to work with before any paid engagement begins.
Human Systems Scorecard 24
24-scenario rapid assessment. Identifies your dominant leadership patterns, highlights early defense responses, and offers a directional snapshot of your founder psychology baseline and tendencies.
Brand Vital Signs Report
Diagnostic of your organization’s external identity: positioning clarity, message coherence, authority signals, and the gap between internal identity and external perception across all key brand touch points.
FOUR TIERS
Start where the diagnosis points
The diagnostic findings determine which tier is the right entry point and what the work needs to address first. Each tier builds on what came before, but each has standalone value.
Leadership & Culture
The psychological layer of how leadership actually functions. Entered from the Human Systems Scorecard.
From
$1,600/month
Organizational Architecture
Roles, decision rights, accountability, and the structure that lets teams operate without founder dependency. Entered from Tier 1.
$12K – $35K
project
Brand Operating System
A brand that accurately reflects what the organization delivers. Entered from the Brand Vital Signs diagnostic.
From
$1,500 diagnostic
Growth Engine
The full integrated system: leadership, operations, brand, and marketing execution running together. Requires both diagnostics.
From
$16,500/month
How an engagement typically progresses
01
Take a free diagnostic
The Human Systems Scorecard or the Brand Vital Signs survey, or both. Free to begin.
02
Receive your results
Preliminary results by email within 24–48 hours. Specific enough to be immediately useful. An invitation to book a free 30-minute session.
03
Book a free 30-minute session
We walk through your results in the context of your organization and determine whether the full diagnostic engagement is the right next step for you.
04
Complete the full diagnostic
The paid diagnostic phase: $800 for the HSS, $1,500 for the BVS. Includes complete scoring, pattern identification, two sessions, and a written report.
05
Begin the engagement
Monthly sessions, a structured project, or both, depending on which tier the diagnostic findings point to.
Why the diagnostic comes before everything else
A founder who books a consultation before completing a diagnostic arrives with a description of what looks like the problem. A founder who has completed a diagnostic arrives with a picture of what is actually producing it.
The diagnostic is not a gate. It is a tool. The first conversation is better when there is something specific to work with.